Alice spoke with designer Natasha Hulse about her beautiful floral inspired designs.
I first met Natasha Hulse whilst I was working in a bookshop, she had come in to look for an illustrated book on trees. We spoke about our mutual love for the English countryside, for plants and flowers, and also for doing things we love, agreeing on the importance of pursuing the things that make you happy.
That was January last year, when Natasha was just starting out creating her beautiful bespoke headboards and since then I have been admiring her creations from afar via instagram. And so, this December, it was a real delight to be able to speak with her and take a look at her designs up close.
Each of Natasha’s stunning floral inspired designs is an intricate work of art, every piece is hand painted on linen, hand-embellished with embroidery and beading, and appliquéd in layers, creating a unique sculptural effect. Her craftsmanship is exquisite, and the time, care and patience put into each design makes each one even more exceptional.
Her bold semi-abstract rendering of plant life is delightfully enhanced by the structural origami-esque composition of each flower, and this unique combination lifts her designs to an almost fantastical level – you might expect to come across one of her flowers in an enchanted forest. For me they cross the boundaries of design in an incredibly pleasing way, playing with composition, texture and colour. And each bespoke piece differs as her style continues to develop, creating an ever expanding variety, almost as though her evolving designs are imitating real plant life.
Her designs, initially, were very neutral, with a timeless appeal, with blues, browns, whites and greens defining her colour palette. But as her style has developed and evolved, she has begun to work with bolder shapes and colours.
Natasha enjoys the design generation process the most, and is inspired by nature and organic structures, from the foliage, ferns and mossy carpets observed when walking in the New Forest near home, to the wildflowers found on a trip to the Grand Canyon. She says she endlessly presses flowers, and uses them for design inspiration, her favourite flowers are the Amarylis, big and bold and the Poppy, so delicate yet so strong. She is constantly discovering new flora, and a recent winter favourite is the bright colour of Barberries.
Her first bespoke headboard was created as part of Kit Kemp’s interior at the Whitby Hotel in New York, and since then she has worked with Colefax & Fowler on a number of designs. She has most recently branched out into cushions (I love her wisteria cushion) and a wall paper project with Kit Kemp. Currently all her designs are one of a kind bespoke projects, but eventually she would like to build up a collection of signature designs for clients to choose from. And she is more than happy to branch out, she would love to create designs for covered screens and ottomans at some point.
Natasha has been appliquéing garments since she was 13. She took the BTEC at school, and was initially drawn to shoe design. She went on to study Textile Design at Chelsea College of Arts, and took an Erasmus year in New York where she focused on digital design and pattern cutting as well as taking a ceramics class. After graduating she started her own womenswear brand, and went on to freelance for two womenswear textile studios first in New York, and then in London.
She says it has taken her a while to find her aesthetic, and although it has been challenging at times, uncertain which direction to focus on as a designer, she feels that the process has been important. Time and experience have helped her understand which direction she is happiest taking. Working with clients and designers has been an important part of this process, and she says she greatly enjoys the direction and influence of others, allowing her designs to continually evolve, although never wavering from her initial concept.
I loved speaking to Natasha about her work, it is truly beautiful, so if you get the chance to see it definitely do, she often sells her cushions at fairs, keep an eye on her insta for all updates. Her love for nature and for creating by hand is so refreshing in our fast-paced digital and all too consumerist society and there is so much to be said for beautiful design that is the result of dedicated craftsmanship.
Thank you Natasha, I can’t wait to see your next designs!