It’s been a little mad since Monday.
@thatcoat had 200 followers on Monday morning and we were idly uploading photos for our own amusement. 5 days later we hit 5,000 followers and are still reeling from all the excitement of accidentally going viral. Just have a quick google of ‘that coat zara news‘..
So to get things straight – we are Alice Bray and Emily Bray, we are sisters and we created the @thatcoat instagram account together. The Sun thinks we are ‘Alice and Emily Francis’, Vogue Espana think ‘Alice and Emily Frances Bary’, but we forgive you and I’m rather enjoying the nom de plume.
We started with That Coat, naturally…
Do you own That Coat? Of course
How long have you had it? Since May when I saw someone else wearing it so I copied – everything else I own is blue and white so it made sense
When do you wear your coat? Mainly to work, usually with Topshop jeans and a Cos t-shirt, it jazzes up a boring outfit
Why did you set up the instagram account? I found it hilarious that everyone was wearing the coat, and decided to document it for my own personal amusement
What is your inspiration behind the captions? Often they are quotes relating to the location the coat is photographed in, often general fashion and style quotes. Or it might just be the personality of coat that day.
Fave instagram post so far? Two people next to each other on the tube, both wearing the coat
What do you want to say to Zara (who haven’t contacted us yet)? You’ve got a really nice pair of ankle boot I’d love for this season… a job in your marketing team as payment would be great.
What do your friends think about That Coat? They love taking photos of strangers
What do your parents think about That Coat? Very impressed by the fame
Which celebrity would you like to see in That Coat? Caitlyn Jenner. David Bowie would also have looked great in it.
Then it got more personal…
Where do you work? For an advertising agency in London
Where do you live? In Barons Court
What is your favourite colour? Blue with a bit of white
Favourite fashion brands? & Other Stories, Cos, Whistles and ZARA
Favourite brand? Macdonalds
Where do you eat brunch in London? No.11 Pimlico
Favourite drink? An Aperol Spritz
Inspired by? Wes Anderson
Favourite painting? Anything by Jackson Pollock
Fave celebs? Alicia Vilkander and Louis Theroux
Fave film? Back to the Future
Reading? The Muse by Jessie Burton
Watching? The Book of Mormon
Listening to? ‘My Dad Wrote a Porno’ & ‘No Such Thing as a Fish’ podcasts
Dancing to? Years & Years
Happy Place? West Sands in St Andrews in the summer
Parallell universe career? The lead role in a West End musical
If you and That Coat were invisible for a day, what would you get up to? We would sneak into the Tower of London and try on the Crown Jewels